Expert Author Beverly Keyes Taylor
Knowing the difference between how a male and feminine prospect thinks should change the way you market your products and services to them. leading edge research now shows you ways the brain chemistry affects men and ladies differently. And, knowing and routinely using this data as a business manager or employer with prospects, customers and employees can make an enormous difference in business' success.

Brain Chemistry Differences

It's almost like understanding someone who initially speaks what you perceive may be a foreign language. If you'll only speak English, you lose sales to probably all people who speak a far off language. Taking and using this new training, you learn to talk a replacement language of prospects who are already trying to find your company's solutions.

For example, men may communicate incorrectly with women because women think differently from men. The brain's left brain lives in a completely different world and does completely various things and thinks completely differently from the way a lady does. But with this Gender Brain Chemistry technology, what was once hidden from men now becomes revealed. And what was once hidden from women also becomes revealed. This understanding of how the opposite side of the brain thinks improves communication and sales for businesses unlike anything out there.

How Does our Brain Chemistry Affect Us at Work?

Brain chemistry drives us in how we expect , feel and act. for instance , men's bodies crave testosterone and this shows up as desiring challenge, deadlines, goals, taking credit, to be left alone, and to be shown appreciation. Women's bodies crave oxytocin and this shows up as sharing credit, caring about employees and customers, trust, rapport, intentions, desiring respect. This affects interactions between manager and employee, between employees, with customers.

What Are The Benefits?

Here are some benefits to business owners, consultants, sole-proprietorships, whatever business you're in.

Cutting edge brain chemistry training brings results:

· Prospective customers or clients feel trust quickly and are more likely to shop for .

· Customer retention occurs because customers feel that the corporate understands exactly what they have and can refer friends to the corporate for sales.

· Productivity Gains- when employees feel fulfilled, they naturally desire to try to to more for his or her employer to stay their jobs secure. Employees that stay longer saves the corporate 'new hire' costs related to training and advertising for the new employee. So employee retention rates go up. For people that consult or haven't any employees, they improve sales because they know exactly what the prospect wants and may clearly provides it to them. Also, they understand new ways about the way to find qualified prospects.

· Other benefits include improved morale. With improved morale, employees are less likely to steal from their employer.

· Happy employees are ones who remain well longer. That equates to less insurance claims submitted by them and increased productivity because they're at work longer.

· This training reduces training costs within the end of the day because it's supported the science of how the brain works. So, the training is classic and may be taught again and again within the future without having to rehire me to retrain new employees. The local training office can use this training for brand spanking new hires.

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